MEASUREMENT OF HUSBAND-WIFE INFLUENCE IN CONSUMER PURCHASE DECISIONS

被引：81
作者：
DAVIS, HL [1 ]
机构：
[1] UNIV CHICAGO,DEPT MKT,CHICAGO,IL 60637
来源：
JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 03期
关键词：
D O I：
10.2307/3149567
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：305 / 312
页数：8
相关论文
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