FORECASTING FIRST OWNER SALES OF CONSUMER DURABLES

被引：1
作者：
MATHUR, SS
PADLEY, H
机构：
[1] LONDON BUSINESS SCH,LONDON,ENGLAND
[2] PLESSEY CO,LONDON,ENGLAND
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1974年 / 3卷 / 03期
关键词：
D O I：
10.1016/0019-8501(74)90024-8
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：137 / 152
页数：16
相关论文
共 50 条
[21]   EXCHANGE OFFER AS A SALES PROMOTION TOOL FOR CONSUMER DURABLES: A CONTENT ANALYSIS OF INDIAN PRINT ADVERTISEMENT [J].
Menon, Preetha ;
Vijayaraghavan, P. .
THRIVING IN A NEW WORLD ECONOMY, 2016, :256-257
[22]   DETERMINANTS OF EXPENDITURE ON CONSUMER DURABLES [J].
PICKERING, JF ;
ISHERWOOD, BC .
JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES A-STATISTICS IN SOCIETY, 1975, 138 :504-530
[23]   THE GROWTH OF OWNERSHIP OF CONSUMER DURABLES [J].
DOUGLAS, E .
JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1965, 60 (310) :658-658
[24]   Consumer durables show strength [J].
Mod. Met., 2006, 9 (43)
[25]   Consumer durables: The age of design [J].
Purdum, Traci .
Industry Week, 2002, 251 (07)
[26]   ON THE THEORY OF DEMAND FOR CONSUMER DURABLES [J].
MILLER, HL .
SOUTHERN ECONOMIC JOURNAL, 1961, 27 (04) :298-304
[27]   THE ORDER OF ACQUISITION OF CONSUMER DURABLES [J].
PAROUSH, J .
ECONOMETRICA, 1965, 33 (01) :225-235
[28]   TOWARDS A DESIGN OF CONSUMER DURABLES [J].
HENSHER, DA .
JOURNAL OF ECONOMIC PSYCHOLOGY, 1981, 1 (02) :135-164
[29]   Investigating Consumer Information Search Behavior and Consumer Emotions to Improve Sales Forecasting [J].
Skodda, Christoph ;
Benthaus, Janek .
AMCIS 2015 PROCEEDINGS, 2015,
[30]   IRREVERSIBILITY AND CONSUMER DURABLES EXPENDITURES [J].
LAM, PS .
JOURNAL OF MONETARY ECONOMICS, 1989, 23 (01) :135-150
12345