共 28 条
[1]
Baker M.J., 1979, MARKETING INTRO TEXT
[2]
Broadbent S, 1979, SPENDING ADVERTISING
[3]
CAVES R, 1980, BRITAINS EC PERFORMA
[4]
CHISNALL P, 1975, MARKETING BEHAVIOURA
[5]
CHRISTOPHER MC, 1980, INTRO MARKETING
[6]
CHANNEL OPTIMIZATION IN COMPLEX MARKETING SYSTEMS
[J].
MANAGEMENT SCIENCE,
1979, 25 (10)
:1014-1025
[8]
Davidson J.H., 1972, OFFENSIVE MARKETING
[9]
DOYLE P, 1974, MARKETING MANAGEMENT
[10]
Ehrenberg A. S. C., 1972, REPEAT BUYING