Impact of Internet Usage Comfort and Internet Technical Comfort on Online Shopping and Online Banking

被引：17
作者：
Akhter, Syed [1 ]
机构：
[1] Marquette Univ, Mkt Dept, Mkt, Milwaukee, WI 53201 USA
来源：
JOURNAL OF INTERNATIONAL CONSUMER MARKETING | 2015年 / 27卷 / 03期
关键词：
Internet usage comfort; Internet technical comfort; online shopping; online banking;
D O I：
10.1080/08961530.2014.994086
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The purpose of this study was to investigate the effects of Internet usage comfort, Internet technical comfort, and demographic variables (gender, age, education, and income) on two key online transactional behaviors: online shopping and online banking. An ordinal regression model was used to test the effects of these variables. Findings show that Internet usage comfort and Internet technical comfort had significant and positive effects on both online shopping and online banking. Among the four demographic variables, only income had a significant and positive effect on online shopping, but both income and age had significant effects on online banking, the former positively and the latter negatively.
引用
收藏
页码：207 / 219
页数：13
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