DETERMINANTS OF SELLING EFFECTIVENESS - THE IMPORTANCE OF DECLARATIVE KNOWLEDGE TO THE PERSONAL SELLING CONCEPT

被引：127
作者：
SZYMANSKI, DM
机构：
来源：
JOURNAL OF MARKETING | 1988年 / 52卷 / 01期
关键词：
D O I：
10.2307/1251686
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：64 / 77
页数：14
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