THE RELATIONSHIP BETWEEN ADVERTISING AND PRODUCT QUALITY OVER THE PRODUCT LIFE-CYCLE - A CONTINGENCY THEORY

被引：75
作者：
TELLIS, GJ [1 ]
FORNELL, C [1 ]
机构：
[1] UNIV MICHIGAN,BUSINESS ADM,ANN ARBOR,MI 48109
来源：
JOURNAL OF MARKETING RESEARCH | 1988年 / 25卷 / 01期
关键词：
D O I：
10.2307/3172925
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：64 / 71
页数：8
相关论文
共 34 条
[1]  
Anderson C.R., 1978, ACAD MANAGE REV, V3, P602, DOI 10.2307/257549
[2]   QUALITY, PRICE, ADVERTISING, AND PUBLISHED QUALITY RATINGS [J].
ARCHIBALD, RB ;
HAULMAN, CA ;
MOODY, CE .
JOURNAL OF CONSUMER RESEARCH, 1983, 9 (04) :347-356
[3]   HOW ADVERTISING AFFECTS SALES - META-ANALYSIS OF ECONOMETRIC RESULTS [J].
ASSMUS, G ;
FARLEY, JU ;
LEHMANN, DR .
JOURNAL OF MARKETING RESEARCH, 1984, 21 (01) :65-74
[4]  
BASS FM, 1979, 691 PURD U KRANN GRA, P12
[5]  
Buzzell R., 1966, NEW IDEAS SUCCESSFUL, P46
[6]  
BUZZELL RD, 1967, PRODUCT INFORMATION
[7]  
COLE RH, 1955, BUREAU BUSINESS RES, V80
[8]  
Comanor W.S., 1974, ADVERTISING MARKET P
[9]   ADVERTISING MARKET STRUCTURE AND PERFORMANCE [J].
COMANOR, WS ;
WILSON, TA .
REVIEW OF ECONOMICS AND STATISTICS, 1967, 49 (04) :423-440
[10]  
COMANOR WS, 1979, J ECON LIT, V17, P453
1234