INTERPERSONAL INFLUENCE ON CONSUMER-BEHAVIOR - ATTRIBUTION THEORY APPROACH

被引：135

作者：

CALDER, BJ

BURNKRANT, RE

机构：

[1] NORTHWESTERN UNIV,DEPT MARKETING,EVANSTON,IL 60201

[2] NORTHWESTERN UNIV,DEPT PSYCHOL,EVANSTON,IL 60201

[3] UNIV CALIF BERKELEY,DEPT MARKETING,BERKELEY,CA 94720

来源：

JOURNAL OF CONSUMER RESEARCH | 1977年 / 4卷 / 01期

关键词：

D O I：

10.1086/208676

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：29 / 38

页数：10

共 20 条

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Jones E. E., 1965, ADV EXPT SOCIAL PSYC, V2

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Kelley H. H., 1971, ATTRIBUTION SOCIAL I

[14]

Kelley H. H., 1967, NEBRASKA S MOTIVATIO, V15, P192

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Kelley H. H., 1972, ATTRIBUTION PERCEIV

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[17] FISHBEIN EXTENDED MODEL AND CONSUMER-BEHAVIOR [J].

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[18] EFFECTS OF GROUP INFLUENCES ON CONSUMER BRAND PREFERENCES [J].

STAFFORD, JE .

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[19]

WITT RE, 1970, J MARKETING RESEARCH, V7, P535

[20]

WITT RE, 1966, J MARKETING RESEARCH, V6, P473

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