INTERPERSONAL INFLUENCE ON CONSUMER-BEHAVIOR - ATTRIBUTION THEORY APPROACH

被引：135

作者：

CALDER, BJ

BURNKRANT, RE

机构：

[1] NORTHWESTERN UNIV,DEPT MARKETING,EVANSTON,IL 60201

[2] NORTHWESTERN UNIV,DEPT PSYCHOL,EVANSTON,IL 60201

[3] UNIV CALIF BERKELEY,DEPT MARKETING,BERKELEY,CA 94720

来源：

JOURNAL OF CONSUMER RESEARCH | 1977年 / 4卷 / 01期

关键词：

D O I：

10.1086/208676

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：29 / 38

页数：10

共 20 条

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[2]

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[3] INFORMATIONAL AND NORMATIVE SOCIAL INFLUENCE IN BUYER BEHAVIOR [J].

BURNKRANT, RE ;

COUSINEAU, A .

JOURNAL OF CONSUMER RESEARCH, 1975, 2 (03) :206-215

[4]

CALDER B, TO BE PUBLISHED

[5] ATTITUDE CHANGE AND ATTITUDE ATTRIBUTION - EFFECTS OF INCENTIVE, CHOICE, AND CONSEQUENCES [J].

CALDER, BJ ;

ROSS, M ;

INSKO, CA .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1973, 25 (01) :84-99

[6]

CALDER BJ, 1974, REPRESENT R SOC PSYC, V5, P55

[7] INFORMATIONAL CUES AND ATTRIBUTIONS BASED ON ROLE BEHAVIOR [J].

CALDER, BJ .

JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 1974, 10 (02) :121-125

[8]

CALDER BJ, 1977, NEW DIRECTIONS ORGAN

[9]

Fishbein M, 1975, BELIEF ATTITUDE INTE

[10] PERCEPTION OF SELF, GENERALIZED STEREOTYPES, AND BRAND SELECTION [J].

GRUBB, EL ;

HUPP, G .

JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) :58-63

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