COST-BENEFIT MODELS FOR EXPLAINING CONSUMER CHOICE AND INFORMATION SEEKING BEHAVIOR

被引：148

作者：

RATCHFORD, BT

机构：

来源：

MANAGEMENT SCIENCE | 1982年 / 28卷 / 02期

关键词：

D O I：

10.1287/mnsc.28.2.197

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

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页码：197 / 212

页数：16

相关论文

共 36 条

[1] FACTORS AFFECTING CONSUMERS USE OF INFORMATION-SOURCES
ANDREASEN, AR
RATCHFORD, BT
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[2] BECKER G, 1965, ECON J, V75, P493
[3] PREPURCHASE INFORMATION SEEKING BEHAVIOR OF NEW CAR PURCHASERS - LEARNING HYPOTHESIS
BENNETT, PD
MANDELL, RM
[J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 430 - 433
[4] EFFECTS OF INFORMATION PRESENTATION FORMAT ON CONSUMER INFORMATION ACQUISITION STRATEGIES
BETTMAN, JR
KAKKAR, P
[J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 233 - 240
[5] MEMORY FACTORS IN CONSUMER CHOICE - REVIEW
BETTMAN, JR
[J]. JOURNAL OF MARKETING, 1979, 43 (02) : 37 - 53
[6] BETTMAN JR, 1978, EFFECT INFORMATION C, P35
[7] TESTING PROPENSITIES TO SHOP
BUCKLIN, LP
[J]. JOURNAL OF MARKETING, 1966, 30 (01) : 22 - 27
[8] TAXONOMY OF PREPURCHASE INFORMATION GATHERING PATTERNS
CLAXTON, JD
FRY, JN
PORTIS, B
[J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (03) : 35 - 42
[9] DAVID HA, 1970, ORDER STATISTICS
[10] DORFMAN R, 1969, AM ECON REV, V59, P817

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