DEFINITION AND ASSESSMENT OF ACCURACY IN SOCIAL STEREOTYPES

A perennial issue in the study of social stereotypes concerns their accuracy. Yet, there is no clear concept of the various ways in which stereotypes may be accurate or inaccurate and how one would assess their accuracy. This article is designed to rectify this situation. Three forms of stereotype inaccuracy are identified: stereotypic inaccuracy, valence inaccuracy, and dispersion inaccuracy. The implications of each form are discussed, along with how each can be assessed using a full-accuracy design. Past research that has attempted to examine stereotype accuracy is reviewed, and new data on the issue are presented. Although of perennial interest, the theoretical and methodological difficulties of assessing stereotype accuracy are substantial. The goal in this article is to alert the researcher to these difficulties and point toward their solution.