A CHOICE-MODELING MARKET-INFORMATION SYSTEM THAT ENABLED ABB ELECTRIC TO EXPAND ITS MARKET SHARE

被引:19
作者
GENSCH, DH [1 ]
AVERSA, N [1 ]
MOORE, SP [1 ]
机构
[1] ABB ELECT INCORP, 400 S PRAIRIE AVE, WAUKESHA, WI 53186 USA
关键词
D O I
10.1287/inte.20.1.6
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
引用
收藏
页码:6 / 25
页数:20
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