A CHOICE-MODELING MARKET-INFORMATION SYSTEM THAT ENABLED ABB ELECTRIC TO EXPAND ITS MARKET SHARE

被引：19

作者：

GENSCH, DH ^{[1
]}

AVERSA, N ^{[1
]}

MOORE, SP ^{[1
]}

机构：

[1] ABB ELECT INCORP, 400 S PRAIRIE AVE, WAUKESHA, WI 53186 USA

来源：

INTERFACES | 1990年 / 20卷 / 01期

关键词：

D O I：

10.1287/inte.20.1.6

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：6 / 25

页数：20

共 9 条

[1] A MAXIMUM-LIKELIHOOD HIERARCHICAL DISAGGREGATE MODEL FOR PREDICTING CHOICES OF INDIVIDUALS [J].

GENSCH, DH ;

SVESTKA, JA .

JOURNAL OF MATHEMATICAL PSYCHOLOGY, 1984, 28 (02) :160-178

[2] EMPIRICAL-EVIDENCE SUPPORTING THE USE OF MULTIPLE-CHOICE MODELS IN ANALYZING A POPULATION [J].

GENSCH, DH .

JOURNAL OF MARKETING RESEARCH, 1987, 24 (02) :197-207

[3] EMPIRICALLY TESTING A DISAGGREGATE CHOICE MODEL FOR SEGMENTS [J].

GENSCH, DH .

JOURNAL OF MARKETING RESEARCH, 1985, 22 (04) :462-467

[4] EXACT HIERARCHICAL ALGORITHM FOR DETERMINING AGGREGATE STATISTICS FROM INDIVIDUAL CHOICE DATA [J].

GENSCH, DH ;

SVESTKA, JA .

MANAGEMENT SCIENCE, 1979, 25 (10) :939-952

[5] THE INFLUENCE OF INVOLVEMENT ON DISAGGREGATE ATTRIBUTE CHOICE MODELS [J].

GENSCH, DH ;

JAVALGI, RG .

JOURNAL OF CONSUMER RESEARCH, 1987, 14 (01) :71-82

[6] A 2-STAGE DISAGGREGATE ATTRIBUTE CHOICE MODEL [J].

GENSCH, DH .

MARKETING SCIENCE, 1987, 6 (03) :223-239

[7]

GENSCH DH, 1989, INCORPORATING SUPPLY

[8]

GENSCH DH, 1984, MARKET SCI, V3, P41

[9]

Rosewarne S, 2019, J AUST POLIT ECON, P5

← 1 →