MANAGING CHANNEL PROFITS - COMMENT

被引:258
作者
MOORTHY, KS
机构
关键词
D O I
10.1287/mksc.6.4.375
中图分类号
F [经济];
学科分类号
02 ;
摘要
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页码:375 / 379
页数:5
相关论文
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[2]  
MCGUIRE TW, 1986, IN PRESS RES MARKETI, V8
[3]  
Oren SS, 1982, MARKET SCI, V1, P287
[4]  
Rosenbloom B., 1983, MARKETING CHANNELS M
[5]  
Scherer, 1970, IND MARKET STRUCTURE
[6]   THE MARKETING CHANNEL AS AN EQUILIBRIUM SET OF CONTRACTS [J].
ZUSMAN, P ;
ETGAR, M .
MANAGEMENT SCIENCE, 1981, 27 (03) :284-302