The Influence of Technological and Symbolic Innovation on New Product Adoption in a Social Context

被引：6
|
作者：
Lee, Sae [1 ]
Yang, Heesoon [1 ]
Lee, Yuri [2 ]
机构：
[1] Seoul Natl Univ, Dept Text Merchandising & Fash Design, 222-305,Gwanak-ro 1, Seoul 151 742, South Korea
[2] Seoul Natl Univ, Res Inst Human Ecol, Dept Text Merchandising & Fash Design, Seoul, South Korea
来源：
FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL | 2013年 / 42卷 / 02期
关键词：
symbolic innovation; technological innovation; product adoption; social conspicuousness; social pressure;
D O I：
10.1111/fcsr.12048
中图分类号：
D669 [社会生活与社会问题]; C913 [社会生活与社会问题];
学科分类号：
1204 ;
摘要：
The purpose of this study was to investigate technological and symbolic innovation as antecedent factors that could influence the adoption of a new product, a smart phone. After conducting preliminary in-depth interviews, the authors developed a survey. Data were collected using an online panel. The sample included young Koreans who were university students and workers in their 20s and 30s with experience in smart phone use. Structural equation modeling showed that perceived technological innovation (PTI) and perceived symbolic innovation (PSI) both affected perceived social pressures (PSP). Also, PSPs and social conspicuousness (SC) both affected new product adoption. However, the effect of PSP on adoption was greater than the effect of SC on adoption. Also, the effect of PSI on PSPs was greater than the effect of PTI. This shows that the visible attributes of symbolic innovation are a stronger motivator than the effect of less visible technology (e. g., PTI).
引用
收藏
页码：138 / 149
页数：12
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