THE APPLICATION OF COGNITIVE PSYCHOLOGY TO THE AREA OF THE (IMPLICIT) PSYCHOLOGY OF THE CONSUMER: RESULTS AND PERSPECTIVES

被引：0

作者：

Olivera La Rosa, Antonio ^{[1
]}

Rossello Mir, Jaume ^{[1
]}

机构：

[1] Univ Illes Balears, Crta Valldemossa Km 7,5 S-N, Palma De Mallorca 07122, Spain

来源：

PAPELES DEL PSICOLOGO | 2014年 / 35卷 / 03期

关键词：

Implicit cognition; Subliminal advertising; Cognitive psychology; Consumer psychology;

D O I：

暂无

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

The research from cognitive psychology has found a promising path of application in the field of branding and consumer behavior. In this paper, we review the most striking findings in implicit cognition that are relevant to the research on evaluations and decision making. In doing this, we expect to clarify the possible scope of cognitive psychology as a potential tool for research in consumer psychology. In particular, we discuss the possible implications of this line of research for the developing of two specific areas: subliminal advertising and implicit measures of brand perception.

引用

页码：210 / 214

页数：5

共 23 条

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