共 20 条
[13]
MORRIS RT, 1969, J MARKETING JUL, P26
[14]
MORRIS RT, 1970, J CONSUMER AFFAI WIN, P103
[16]
SHAPIRO BP, 1973, J MARKETING RES AUG, P287
[17]
SHAPIRO BP, 1968, HARVARD BUSINESS JUL, P14
[18]
SPROLES GB, 1977, J CONSUMER AFFAI SUM, P63
[19]
WARLAND RH, 1971, J CONSUMER AFFAI SUM, P56
[20]
WHEATLEY JJ, 1977, J MARKETING RES MAY, P81