PERSPECTIVES ON BEHAVIOR-BASED VERSUS OUTCOME-BASED SALESFORCE CONTROL-SYSTEMS

被引：634
作者：
ANDERSON, E
OLIVER, RL
机构：
来源：
JOURNAL OF MARKETING | 1987年 / 51卷 / 04期
关键词：
D O I：
10.2307/1251249
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：76 / 88
页数：13
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