STRATEGIC ADAPTABILITY AND FIRM PERFORMANCE - A MARKET-CONTINGENT PERSPECTIVE

被引：283

作者：

MCKEE, DO ^{[1
]}

VARADARAJAN, PR ^{[1
]}

PRIDE, WM ^{[1
]}

机构：

[1] TEXAS A&M UNIV, DEPT MKT, COLLEGE STN, TX 77843 USA

来源：

关键词：

D O I：

10.2307/1251340

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：21 / 35

页数：15

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