A call for 'User-Generated Branding'

被引：50
作者：
Burmann, Christoph [1 ]
机构：
[1] Univ Bremen, Bremen, Germany
来源：
JOURNAL OF BRAND MANAGEMENT | 2010年 / 18卷 / 01期
关键词：
D O I：
10.1057/bm.2010.30
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
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页码：1 / 4
页数：4
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